Top Sporting Goods Websites in Bulgaria

Name: Top websites in Bulgaria (Sporting Goods)
Creator: Semrush
License: https://sr02.toolsprism.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Bulgaria, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sportdepot.bg

864.89K

17.15%148.34K

82.85%716.55K

↑17.14%

↓14.85%

Direct

decathlon.bg

849.77K

23.14%196.64K

76.86%653.13K

↓15.45%

↓21.71%

Direct

shopsector.com

487.8K

13.36%65.16K

86.64%422.64K

↑24.65%

↓17.23%

Direct

novakola.bg

245.98K

8.3%20.41K

91.7%225.57K

↑225.7%

↑52.19%

Direct

bikecenter.bg

240.39K

18.73%45.02K

81.27%195.37K

↑60.2%

↑5.87%

Direct

pinkbike.com

177.43K

1.36%2.41K

98.64%175.03K

↑9.1%

↑105.45%

Direct

runrepeat.com

173.76K

2.15%3.73K

97.85%170.02K

↑47.28%

↑1,531.75%

Direct

nike.com

153.19K

34.74%53.22K

65.26%99.97K

↑57.13%

↓29.01%

Direct

guns.bg

127.13K

22.74%28.91K

77.26%98.22K

↑21.16%

↓19.73%

Direct

sportisimo.bg

120.43K

20.44%24.61K

79.56%95.82K

↓28.7%

↓23.53%

Search

campingrocks.bg

109.06K

14.32%15.62K

85.68%93.44K

↑35.05%

↓8.53%

Direct

arms-bg.com

108.48K

19.8%21.48K

80.2%87K

↑88.75%

↓53.66%

Direct

doctorsofrunning.com

95.82K

0.32%303

99.68%95.52K

↑6.55%

↑17,127.71%

Direct

sportsdirect.com

92.72K

25.55%23.69K

74.45%69.03K

↑32.09%

↓7.2%

Direct

intersport.bg

91.98K

24.06%22.13K

75.94%69.85K

↓17.52%

↑8.73%

Direct

runningzone.bg

91.18K

5.69%5.18K

94.31%86K

↑58.37%

↑32.88%

Direct

decathlon.net

86.47K

12.47%10.79K

87.53%75.68K

↓7.2%

↓10.91%

Direct

mtb-bg.com

84.34K

15.78%13.31K

84.22%71.04K

↓20.39%

↑35.22%

Direct

saucony.com

80.72K

0.25%204

99.75%80.52K

↑451.92%

↑3,333.95%

Direct

bfcflyfishing.com

78.83K

0%1

100%78.83K

↑151.47%

↑282.91%

Direct

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Key Insights on Top Sporting Goods Websites in Bulgaria on September 2026

As of September 2026, sportdepot.bg leads Sporting Goods in Bulgaria with 864.89K monthly visits. Its audience skews mobile-first (17.15% desktop / 17.15% mobile), and traffic is up month over month 17.14% and down year over year -14.85%. decathlon.bg holds second with 849.77K visits and a mobile-leaning mix (23.14% desktop / 76.86% mobile), while shopsector.com ranks third with 487.8K visits.

Across the leaders, believeintherun.com is the most mobile-first (100% of visits), whereas canyon.com is the most desktop-reliant (78.18%). Momentum favors butterfly-global.com in the latest month (1,662.5%), while brooksrunning.com shows the steepest pullback.

Acquisition patterns also differ: sportdepot.bg is driven primarily by search, sportdepot.bg by direct, and sportdepot.bg by referral; overall, 74 of the top 100 sites are direct-led, 23 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Bulgaria