Google E-E-A-T: What it is & how it affects SEO
E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Content gap analysis: A step-by-step guide
A content gap analysis is the practice of finding relevant topics you haven‘t covered or could cover better to improve your online visibility.
The technical SEO checklist for search engines and AI search
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Semrush vs. Semrush for Enterprise: Which one is right for you?
Compare Semrush and Semrush for Enterprise. Learn which platform fits your team, visibility goals, reporting needs, and scale.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Local SEO: What is it & how to do it
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.